

We had plenty of runway, but we started to see a lot of bottom-up user growth, this bottom-up motion just really started to take hold," Salehi told me. He says that lead investor David Sacks, who has built some successful startups himself, really got what they were trying to do, and the deal came together fairly easily. In fact, the company caught the attention of Craft because they were hearing about Scratchpad from their portfolio companies.
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The bottoms up approach is certainly something we have seen with developer tools and with software for knowledge workers, but companies often take aim at sales through the sales manager, rather than trying directly to get salespeople to use a particular tool. Scratchpad 13m craft venturessawersventurebeat software# This approach of getting the end users involved early allows them to gain traction with members of the sales team before approaching management about paid versions. Traditionally, sales teams don't like the tools that are thrust upon them. They are essentially databases and even with a visual interface, it doesn't really match up with the way they work. Scratchpad gives them an interface like a spreadsheet or notes application that they are typically using to hack together a workflow, but with a direct connection to Salesforce. What the paid tiers provide is a way to bring all this data together and get a bigger-picture view of what's happening on the sales team, and it helps ensure that people are using Salesforce because the data in Scratchpad links to the Salesforce database automatically.\nABOUT THE ROLE\n\nAs the Director of Client Success, Employers, you will lead a team of high performing Client Success leaders, and own the employer client portfolio and lifecycle post-implementation through renewal. In this position, you will build the client success playbook to equip the team with best-in-class strategies to ensure each client has a positive experience, and is excited to promote the Calibrate benefit to their employees.


The first approach, and one in which I was lucky enough to be involved, was getting a computer for each of our students. Because of our Title 1 status, we won approval to take out a large loan with which we bought an impressive list of hardware: student computers, modified desks to house the computers, teacher laptops, data projectors, and larger projection screens for all regular classrooms. Our district also used Compass Learning software to offer skills practice across the curriculum, and one of the first signs of technology implementation in our school was a greatly improved use of Compass to assign work custom-tailored to individual needs.Īll fourth grade teachers across the district had also been given ELMO video imagers, with the reasoning that the shift to open response and essay questions in fourth grade benchmark tests warranted the instant feedback of the ELMO. The students were excited about the decrease in written drill assignments from a textbook, and the teachers were thrilled to have instant feedback about what lessons students needed most. Also, the one-on-one student interaction with computers allowed teachers the flexibility to meet with small groups whenever the need arose because the rest of the class could stay actively engaged with ongoing projects. Meanwhile, I had been using a Digital Video camcorder at home to record and edit movies of my two young children, and by the time I received my classroom computers, I had used the camcorder to record a couple of school music programs. With access to a data projector and student computers in my third grade classroom, I decided that we really ought to make the most of our high-tech equipment by shooting and editing a DV movie. The first one we made was of students making balloon animals to wrap up a how-to essay about balloon twisting. The students loved making it and with the data projector, it was easy to involve the whole class in the editing process using Pinnacle Studio (opens in new tab). I was really struck by the amazing parallels between video editing and the editing process for a piece of writing.

This led me to think about using DV for a writing workshop as well. If only I had something to hold the camera, I thought, I could use a camcorder with my projector just like the ELMO across the hall. That’s when I discovered a product called a Lightsmith, and learning has not been the same in my classroom ever since.
